01 — Why Now
STREETWARE
IS NO LONGER
JUST A NICHE.It's Present.
It's Cultural.
It's Luxury.
Where is the Forum that unites this energy?
Where do game-changers actually meet?
"What if we make Berlin a global hub?"
02 — What Is an Expovention
More than a trade fair. More than a convention.
A Curated Brand Experience
THE BERLIN
EXPOVENTION
The fusion of B2B efficiency and B2C energy.
Where business meets culture.
03 — The Concept
Four Days. Two Worlds. One Event.
01B2B Days
Thu & Fri
Business. Networking. Deals. The industry meets to shape the future.
02Public Days
Sat & Sun
Hype. Culture. Community. Doors open for fans, consumers, trendsetters.
03Hybrid Experience
Worldwide streaming presence
Physical in Berlin. Digital worldwide. An event without borders.
04 — The Outline
The Full Program.
BERLIN2027 · Four days, two worlds · One event
- 01Keynotes & Panels
- 02Live Streaming Events
- 03Talent Identification
& Masterclasses - 04Professional Networking Lounges
- 05Buyer's Showcasing
& Brand Innovation Display - 06Industry Ethics
& Responsibility Forum
- 01Public Booth Retail Space
- 02New Designers
& Boutique Pop-Ups - 03Skating & B-Boyz/Girlz Dance Displays
- 04Graffiti Art / Live DJs Live Music
- 05Limited Drops / Select Product Launches
- 06UrbanVibe Awards
Gala Night
05 — Why We Are Different
Curated &
Engineered.
AUTHENTIC
We speak the language of the streets.
INCLUSIVE
Everyone is welcome. From high-end designers to skate kids.
CREATIVE
We use tech to create experiences that stick.
06 — Brand Experience
Immersive. Dynamic.
Authentic.
Not a display. Not a demo.
FEEL. FEEL THE EXPERIENCE
Live showcases. Interactive installations. Real people. Real vibes.
07 — Opportunities for Brands & eXHIBITORS
Showcase. Connect. Sell.
Brand Visibility
Direct Networking
Immediate Sales
Product Launches
Community Feedback
Here you don't just meet customers. Here you meet true FANS — true brand aficionados.
INSIDE THE MAIN HALLS WE BUILD 2 TO 3-STORY WALK-IN HOUSES FOR BRANDS WITH THEIR UNIQUE BRAND-ID ARCHITECTURE
Scale — The Brief
VIP reception · live activations
Inside the Halls
LET'S BUILD YOUR
Brand Pavilion
The pavilion is its own entrance, its own universe. Visitors step inside and that's when a label becomes more than a logo, an inside place to connect with the essence of the brand.
NEWCOMER/EMERGING BRANDS
ONE HALL. ECLECTIC BRANDS.
Deep houses — private showrooms & VIP reception behind the facade. Confidential business, on-site.
Three Variations of STELLAR BOOTHS
2 to 3 floors. Open sky.
Multi-level walk-in architecture — illustrative
Illustrative architecture concept
Illustrative architecture concept
Illustrative architecture concept
Style & Image Projection
The caliber of brands we're building this for.
OTHER MAJOR BRANDS CONSIDERED
- MM⑥
- Moncler
- Manière de Voir
- Miu Miu
- Versace
- AMIRI
- Hugo
- RAG & BONE
- Stone Island
- Peak Performance
- North Face
- CP Company
- Marco O'Polo
- Stüssy
- Quiksilver
- O'Neill
- RVCA
- Globe
- Billabong
- VANS
- PUMA
- New Balance
- Arrigato
- Flower Mountain
- Karhu
- Filing Pieces
- CONVERSE
- ONITSUKA TIGER
- FREITAG
- QWESTION
- SANDQVIST
- UCON ACROBATICS
- BE THE FIBRE
- COLORFUL STANDARD
- MADE OUT OF
- Pretty Green
- Diesel
- G-Star
- Nudie Jeans
- Pepe Jeans
- Under Armour
- Lululemon
- Stella McCartney
- Adidas
- FABLETICS
- NIKE
- ON
- Palm Angels
- JOHN RICHMOND
- Comme des Garçons
- John Varvatos
- CASABLANCA
- Fear of God
- ALPHA INDUSTRIES
- Doc Martens
- Maison Kitsuné
- A.Kjaerbede
- OAKLEY
- VON ZIPPER
- Ray Ban
- IC BERLIN
- Tommy Hilfiger
- Paul Smith
- Fred Perry
Illustrative brand profiles — examples of the caliber and character of brands DROPZONEXPO is built for. Not confirmed exhibitors or partners.
UrbanVibe DROPMarket
LUNAR booth. Big Discoveries.
Curated newcomers, special guests & private exhibitors
A dedicated corner of the hall reserved for curated newcomers, special guests and emerging brands — independent labels, one-off drops, and private dealers running a small, self-contained booth. The works, up close.
LUNAR BOOTHs & URBANVIBE DROPMARKET
08 — Community Contribution
We give back.
DROPZONEXPO is not just a moment. It's a movement meaning to stay and prosper. It's a continuously expanding SPHERE that we build with our partners to grow and expand the entire creative ecosystem.
Field Notes — Young & Upcoming09 — Strategic Partnerships
More than Partners.
We build an ECOSYSTEM.
01Streetwear & Fashion Brands
02Tech Companies & Utility Entities
03Media Outlets
04City of Berlin
10 — Technology & Digital
The Backbone.
Hybrid Platform
Mobile App
AR / VR
VR / Virtual Try-On11 — Measuring Success
Data-Driven Excellence.
We don't guess. We know. We measure everything to ensure DROPZONEXPO performs.
Attendance
Total visitor and professional reach across all four days.
Engagement
Sessions, app interactions, dwell time, and social velocity.
Sales Volume
On-site and digital transactions tracked end-to-end.
Brand Awareness
Earned media, impressions, and sentiment lift.
Partner ROI
Leads, deals closed, and cost-per-acquisition benchmarked.
Sustainability
Carbon footprint, waste reduction, and local impact measured.
Success is not an accident.
It is planned.
12 — Execution Roadmap
The Path to 2027.
4 Phases
10 Months
01
Q3 2026
Phase 1
Infrastructure & Partnership Building
- Team Setup
- Infrastructure Setup
- Key Partnership Negotiations
02
Q4 2026
Phase 2
Sales Funneling
- Website Launch
- Early Bird Tickets
- First Speaker Announcements
- Social Media Teasers
03
Q1 2027
Phase 3
Hype Build & Momentum
- Full Lineup Reveal
- App Launch
- Community Events
- Press Junkets
04
Q2 2027
Phase 4
Execution
- Final Logistics
- On-Site Setup
- THE EVENT
- Post-Event Content Blitz
Join the Movement
BE A PIONEER
Let's write history together. Are YOU in?